The China Brand Day 2023 event was launched in Shanghai on May 10, blending online and offline experiences to showcase this year's theme, "Chinese Brands, Shared by the World; New Brand Power, New Quality Life”.

The event featured two main components: the 2023 International Forum on China Brand Development and the 2023 Exposition on China Brand.

The International Forum on China Brand Development included one primary conference and 12 sub-forums, gathering experts, scholars, and brand managers from diverse sectors.

By taking a boundary-breaking approach, the 2023 Exposition on China Brand united online and offline displays. The physical exhibition, which occupied 60,000 square meters at the Shanghai World Expo Exhibition and Convention Center, hosted over 900 local and 38 central enterprises. The year-long online exhibition features more than 1,900 outstanding brand enterprises.

In the newly introduced Innovation 100+ Boutique Exhibit, cutting-edge products from local and central enterprises took center stage. Thematic exhibitions spotlighted successful brand-building strategies across modern agriculture, new industries, quality services, rural revitalization, the digital economy and regional development.

Throughout the event, attendees enjoyed an array of captivating activities, such as stamp-collecting challenges, field explorations, achievement exhibitions, intangible cultural heritage displays and interactive games. Various regions partnered with the expo to vividly convey their local brand stories and stimulate the overall experience.