The third edition of the Bingo Festival, a night market presented by Shanghai Super Brand Mall, opened on Aug 8 in Pudong New Area. Every Friday through Sunday, locals and visitors can enjoy a unique riverside summer night experience.

The Bingo Festival attracts hordes of visitors. [Photo/Shanghai Super Brand Mall]

The main venue on Fucheng Road features over 60 global food stalls, offering a delicious international journey. Visitors can enjoy iconic Shanghai xiaolongbao, traditional rice cakes that evoke nostalgic memories of the old city, flavorful sour soup rice noodles from Guizhou, and durian coffee inspired by the Yunnan-Guizhou-Sichuan region and neighboring Thailand. European charm comes alive with French molten croissants and alkaline water pretzels along the Huangpu River. Every bite promises a taste sensation.

Tourists explore special crafts at the market. [Photo/Shanghai Super Brand Mall]

A giant dessert art installation glowing in pastel pink and purple neon recreates the dreamy vibe of modern Shanghai at night, adding to the festive atmosphere.

Fun highlights include appearances by the festival's mascots, the elephant FUNFUN and his sister THAIMAIMAI, who invite visitors to take photos and join in the fun. A variety of popular merchandise featuring these characters is also available.

Beyond the main market on Fucheng Road, two additional sub-venues are open inside Shanghai Super Brand Mall. On the first-floor west wing, the "Foreign Trade Excellent Products Zone" showcases carefully selected lifestyle and fashion products, including eco-friendly home goods, water purifiers, stainless steel thermos cups, plush toys, shoes, and bags. All of the products are sourced from high-quality domestic export factories, giving shoppers access to world-class items they can see and buy on the spot.

On the third floor, a second sub-market offers a cool indoor space filled with anime-inspired goods, desserts, creative accessories, and delicate crafts.

The Bingo Festival runs through Aug 31. Meanwhile, Pudong is also hosting other exciting night markets at the New Bund Red Lane (Aug 16 to 17 and Aug 23 to 24) and the Shanghai Expo Culture Park (weekends from Aug 2, 7 pm to 9 pm).

Sources: Shanghai Observer, official WeChat account of Shanghai Super Brand Mall