At the 2025 Google I/O Global Developers Conference, a groundbreaking pair of AR glasses named Project Aura, jointly developed by Google and Chinese tech company XREAL, made its debut on May 21. These are the first AR glasses to run on the Android XR system and the first official AR terminal device for the Android XR platform.

Project Aura, the first AR glasses to run on the Android XR system co-developed by Google and XREAL, is launched at the 2025 Google I/O Global Developers Conference on May 21. [Photo/WeChat ID: pdnews]

XREAL, which officially established its headquarters in Shanghai's Pudong New Area in March, has emerged as a key player in the global XR ecosystem. The company has maintained its top position in the global AR market for the past three years, with cumulative sales exceeding 500,000 units.

Its XREAL Air and XREAL Beam series have garnered widespread acclaim globally. In late 2024, XREAL introduced a new generation of consumer-grade AR glasses, equipped with the world's first self-developed spatial computing chip, X1, achieving industry-leading native 3DoF spatial positioning capabilities.

As one of the first global partners of Android XR, XREAL contributed crucial technologies such as optical displays, spatial computing algorithms, and self-developed chips, while participating deeply in the development of the Android XR ecosystem.

This collaboration not only underscores XREAL's technological prowess but also highlights the rising influence of Chinese tech firms in the global XR technology landscape.

The AR glasses industry is expected to experience explosive growth in 2025, and Pudong is well-prepared to capitalize on this trend. The Zhangjiang area has already attracted over 100 enterprises involved in the AR/VR, AI algorithm, intelligent sensing, and chip design supply chains, forming a complete industry ecosystem around spatial computing.

Pudong is continuing to provide full-chain support in terms of policy, space, capital, and talent to accelerate the cultivation of more innovative, globally-leading enterprises and embark on a new journey towards global technological prominence.