In a significant milestone for Pudong New Area's cultural branding efforts, the Lujiazui Coffee Festival recently made its international debut at the London Coffee Festival, showcasing 15 Chinese coffee brands to a global audience, marking a crucial step forward in the festival's journey towards global recognition and underscoring Pudong's commitment to promoting its culture on the international stage.

A Chinese coffee brand booth at the London Coffee Festival. [Photo/WeChat ID: pdnews]

Set to celebrate its 10th anniversary from Oct 22 to 26, the festival has grown exponentially since its inception in 2016, partnering with over 1,200 premium coffee and lifestyle brands. It has evolved from an outdoor coffee gathering into a comprehensive industry platform encompassing the entire coffee supply chain.

The upcoming event promises even more excitement, with plans to introduce a special zone for European coffee brands and hold a micro coffee world expo highlighting unique coffee cultures from countries like Saudi Arabia, Türkiye, Colombia, and Brazil. This dual approach of "going global" and "inviting in" aims to elevate China's coffee influence worldwide and stimulate consumer enthusiasm.

Over the past decade, Lujiazui Coffee Festival has not only allowed coffee lovers to enjoy flavors from around the globe but also serves as a dynamic platform for brands to engage closely with customers. With increasing interest from international coffee brands, it is poised to become a global hub for coffee culture exchanges, further enhancing Pudong's status as a leader in debut economy initiatives.

Crowds of visitors flock to the Lujiazui Coffee Festival every year. [Photo/WeChat ID: pdnews]

Global flavors are available at the Lujiazui Coffee Festival. [Photo/WeChat ID: pdnews]