Shanghai Eastern Hub IBCZ kicks off first automotive lifestyle exhibition

The Shanghai Automotive Lifestyle Exhibition features over 40 modified and off-road vehicles, along with camping essentials, showcasing an outdoor lifestyle. [Photo by Yan Lingkang/ifnews.com]
The first Shanghai Automotive Lifestyle Exhibition has begun in the Shanghai Eastern Hub International Business Cooperation Zone (IBCZ), scheduled to run from April 8 to 10.
This three-day exhibition not only celebrates the evolution of cars but also explores new ways these vehicles can enhance daily life in transportation and convenience, positioning Shanghai as a leader in automotive lifestyle innovation.
The exhibition is divided into four key themes: Cultural and Tourism Trends, Mobile Experiences, Home and Community Living and Social Vitality. These themes combine to demonstrate China's growing strength in automotive exports and create a platform for international automotive resources to enter the Chinese market.
Featuring a collection of over 40 modified and off-road vehicles, the exhibition showcases models equipped with rooftop tents, mobile kitchens, and portable power supplies, presenting a vivid "car + camping" lifestyle.
Beyond vehicles, the event integrates resources from across the automotive industry, including sales, classic car culture and cross-border logistics, supporting Shanghai's goal to become a key hub for automotive trade.
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