The China (Shanghai) Pilot Free Trade Zone (SHFTZ) launched a "model company" selection campaign in March 2017, aiming to highlight its innovation and reform achievements over the past years. The six-month long event invited more than 80,000 SHFTZ-registered companies to sign up via self-recommendation or via recommendation from others.

After publication, application, on-site inspection, experts' voting and online voting, the campaign selected the top 10 model companies and six sample enterprises, covering foreign-funded, State-owned and private companies, which served as examples of successfully utilizing SHFTZ's innovative measures to enhance growth and development.

In addition, the SHFTZ has compiled a case book of first model companies for its policy innovation, with the hope of encouraging more companies to turn the Zone's innovative measures and preferential policies into their own advantages and growth points.

About E-Home Entertainment Development Co Ltd

E-Home Entertainment Development Co Ltd, or E-Home, was co-founded by Oriental Pearl Group Co Ltd and Microsoft Corporation in 2013. It mainly engages in game development, production and publication, entertainment applications, as well as the resale and wholesale of electronic publications.

Before the foundation of China (Shanghai) Pilot Free Trade Zone, foreign capital was forbidden to invest into game and entertainment fields. In September 2013 reform measures were released stating that foreign-funded enterprises were allowed to be involved in the production and sale of game and entertainment equipment.

Based on the "negative list" management mode, the foreign-funded enterprises were founded in line with filing system rather than examination and approval system. Microsoft could apply for production and business permits after it gained business license. The zone set up "single window" system by which enterprise could finish filing and registration procedures in three workdays.

E-Home Entertainment Development Co Ltd has made good use of the zone’s opening-up policies and made positive efforts towards promoting the exchanges of game and entertainment products from home and abroad.