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It's Goods Pudong 2026 kicks off with ACG buzz

english.pudong.gov.cn Updated:2026-08-14

Pudong's second "Guzi" (ACG merchandise) carnival, It's Goods Pudong 2026, has opened at Super Brand Mall and will run through Aug 16. It is part of this year's Shanghai Summer International Consumption Season. 

The event spans the mall's 1st, 3rd and 4th floors, with satellite sites across Pudong's business districts. At Super Brand Mall, each floor offers a distinct themed zone: Arknights and Roco Kingdom exhibits are on the 1st floor, while The Lost Tomb and Cyberpunk 2077 pop-ups are on the 4th. Both will debut limited-edition merchandise offline. Meanwhile, a 30-stall market features independent illustrators' original goods and a swap zone for collectors. 

Visitors can take photos with cosplayers, follow a treasure map to collect stamps and redeem them for gifts, and catch stage performances and 24 creator meet-and-greets.

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Mr Tong's Wonder Museum. [Photo/WeChat ID: pdnews]

This year’s event also showcases the vintage toys from independent collector Mr Tong, whose collection will move into a 1,600-square-meter museum at EKA·Tianwu this October.

A Pudong Commission of Commerce official said the district hopes the carnival will make more IP operators get to know Pudong, sparking ideas for new concept stores and themed restaurants to enrich local offline consumption.