Pudong Spring Festival Carnival brings festive cheer to shopping areas
As part of the 2026 Pudong Spring Festival Carnival, five core shopping areas in Shanghai's Pudong New Area are rolling out a wide range of exciting experiences.
Running from Jan 25 to March, the carnival brings festive celebrations that blend international flair, local charm, and festive cheer.
In the Lujiazui shopping area, visitors can admire Prada's horse-themed art installation at IFC Mall, and step into the magical world of My Little Pony at the Oriental Pearl Tower from Feb 6 to Feb 27.
The Zhangyang Road shopping area brings fantasy to life with L+ Mall's carnival, featuring a real ice rink and a double-decker carousel. Meanwhile, visitors can snap photos with the 8-meter Brown Bear from Line Friends at 96 Plaza.

The Line Friends-themed zone is decorated with festive elements. [Photo/WeChat ID: pdnews]
At the Taikoo Li Qiantan shopping mall, Tiffany's horse installation and Lancome's spring garden experience complement each other from Jan 28 through Feb 25, while Pop Mart's Twinkle Twinkle festive installation makes its debut from Jan 23 to Feb 28.

The Twinkle Twinkle festive installation greets visitors at the Qiantan Taikooli mall. [Photo/WeChat ID: pdnews]
The World Expo shopping area invites visitors to stroll through a spring floral exhibition at Shanghai Expo Culture Park from Feb 14 to May 6, while the River Mall offers limited-time shopping vouchers.
The celebrations extend to the resort area, as Shanghai Disneyland debuts its Winter Magic Cavalcade and Mickey's Snow Magic. Meanwhile, Bicester Shanghai Village offers year-end sales and festive activities, including lion dances and red pockets.
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