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CIIE preview: Pudong multinationals to debut products

english.pudong.gov.cn Updated:2025-10-10

The 8th China International Import Expo (CIIE) is scheduled in Shanghai from Nov 5 to 10. Leading up to this year's event, numerous multinational exhibitors in Pudong New Area have revealed their plans and debut products.

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The National Exhibition and Convention Center (Shanghai), venue for the annual CIIE, is set to host exhibitors and visitors from around the world this November. [Photo/WeChat ID: pdnews]

Having recently opened its Inspiration Center Shanghai in Pudong this September, Henkel, a German leader in industrial products, will present innovations from its two main divisions — adhesive technology and consumer brands — at the eighth CIIE. The focus will be on vitality, technology, sustainability, and brand strength.

Louis Dreyfus Company, a leading merchant and processor of agricultural goods, is set to introduce three animal nutrition products developed at its Shanghai R&D Center. The company will also showcase instant coffee powder from its Cacique factory in Brazil for the first time.

Nippon Paint, now developing its Asia Pacific R&D center in Pudong, returns to the CIIE with a larger booth this year. The company intends to launch a global debut, along with two innovative products and solutions exclusive to China, as well as a series of future-oriented, scenario-based solutions.

Cosmetics giants Shiseido and L'Oreal are returning as long-time participants, both setting up a presence in Pudong. Shiseido, attending the expo for the seventh time, will bring over 50 new products in skincare, fragrance, and other categories. L'Oreal, a consistent exhibitor in all CIIE editions, will present its largest display ever, featuring 25 brands, including three Asia-first brands, four global and China-first-launch beauty technologies, and 19 new products.

Italian biopharmaceutical company Chiesi Group, which has set up its trading company in the Waigaoqiao bonded area, will debut its three major businesses — respiratory health, orphan diseases, and targeted treatments — at the CIIE for the first time.

Multinational companies in Pudong will highlight their largest-ever presence and showcase innovative product lines, reflecting their long-term commitment to the Chinese market.